Pablo Ruiz. EMEA Travel Analytical Lead at Google
In a world where online is becoming more and more relevant, the travel industry needs to continue evolving and adapting to this trend. Some traditional models are currently struggling and will require some reinventing to ensure their future growth. Google has historically been a gate to the digital world and aims to continue to make the world’s information available for its users and to present it in the most relevant manner and that includes travel.