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The Real Cost of Distribution

The Real Cost of Distribution

ALEX GISBERT Founder and CEO at Fastpayhotels

Revenue management tools rarely factor in the cost of distribution in their recommendations. But what is the cost of distribution? Are direct bookings really cheaper than intermediated bookings once you take into account the marketing efforts required to drive them? Should credit card fees be included as part of the cost calculation? After focusing on profit maximization by optimizing revenue generation, revenue managers are now starting to look at cost reduction as well. This session is an attempt to shed some light into these issues as well as to identify the latest industry trends in the field.

International IT Conference
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