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Unleashing the power of digital transformation in the hotel space. NH case study

Unleashing the power of digital transformation in the hotel space. NH case study

Fernando Vives. Chief Commercial Officer at NH Hotels Group.

Digital transformation is one of those buzzwords that no one wants to be caught not doing anything about. Yet, very few companies have organization-wide programs that go beyond the plain vanilla marketing or sales digital strategy. NH hotels is one of these few. In his talk, Fernando Vives will walk us through NH’s digital transformation strategy and the benefits the organization has achieved since its implementation.

International IT Conference
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