Sergi Mesquida. Automation & Innovation Manager at Hotelbeds Group.
In the current competitive and changing business environment, innovation is a key lever to differentiate from competitors.
But innovation is risky, and this risk is sometimes an stopper for companies developing their innovation strategy.
Nowadays, applying Open Innovation you can mitigate this risk, as well as improve the time to market of your innovations.
Sergi Mesquida will share with us his experience applying Open Innovation at Hotelbeds.